CBO & CCO: Brands, Culture and a book
CBOs and CCOs, interesting development!
Ericsson now has an appointed Chief Brand Officer. Read more at this blog, or have look at the Wikipedia article on the topic. Not the first one in the world, but a fairly new corporate title.
So, what's next? I just saw that there's a new book coming - "Chief Culture Officer"
With the subtitle "How to create a living, breathing, corporation" it looks interesting. Have a look at the table of contents, the pages available as preview and the reviews so far.
I will definately add this to my list of books to potentially get and read.
It is also interesting to notice that not only is it released on Kindle first, it is also more expensive to buy the Kindle version. Are we seeing willingness to pay a premium price for non-paper versions of books?
(D&D; Disclosure and Disclaimer: I work for Ericsson in my daily profession. However I do not blog on behalf of Ericsson; all opinions expressed here are my personal views)