Two million Facebook users in Sweden - here's the demographics
(Update December 2009 - now more than three million users, read more here)
It took Sweden around 16 months to go from one million users to two million users. This means that the overall penetration of Facebook currently is 22% in Sweden.
As you can see from the chart below the growth rate started to increase in August last year, and doesn't seem to decline yet.
Just a week before Sweden broke the one million mark that I looked into the demographics of the Swedish Facebook users. So - let's have another look at the demographics and see what have changed.
Age of Swedish facebook users
This is the age distribution from Facebook:
If you combine this with the population in Sweden for each age group you get a similiar curve indicating the relative number of users within each age span:
You can notice a very high penetration (over 80%) among the population between 19 and 24.
From the chart below you can see that the media age is around 25 years, you find the first 25% of the users below 20 years of age and 75% of the users below 32 years of age:
Gender of Swedish Facebook users
When we look at the gender distribution we see that there is more women than men on Facebook in Sweden:
The female users are in majority across all age groups:
Also, when you compare the similiar graph from 2007 you notice that the "undefined" gender group has gone down. I believe Facebook no longer allow the users not to state gender?
And while we are comparing with the numbers from 2007, let's have a look at the penetration per age group side by side:
You can note that the population age 35 and over still has room for growth, but percentage wise has grown more than the 20-24 age group since 2007.
That's enough of graphs for now. Let's wait for the 3 millionth user in Sweden for some more graphs...
As a last note - when Facebook hit one million users in Sweden I noted that Facebook was the second most visited site in Sweden according to Alexa. Now, when the number of Swedish users has doubled the same Alexa lookup only put Facebook as number 5: