Wednesday, February 6, 2008

Ahlgrens bilar: Volvo and more

Some time ago I wrote about Ahlgrens bilar. The highlight was how they made three products out of one by simply packing each colour in separate bags.



I also listed some other related candy that was manufactured under the same brand.

Volvo + Ahlgrens = TRUE
The main reason I write this update is the news that Volvo and Ahlgrens are launching a joint campaign. Candy cars in the format of the Volvo model V70 are launched as "Sweden's most environmental car".

I like this type of cross-brand campaigns. And what can be more natural than a joint effort between two of the biggest car brands in Sweden? And at the same time surfing the environmental wave.

But why did they mix all colours in the bag? Shouldn't all cars be of the green flavour?





One size doesn not fit all
Also, as a follow up to my earlier post. I failed to notice that the main product (Ahlgrens bilar) is available in multiple sizes. At least five different bags (30, 55, 70, 125 and 160 g).


Now also "sweat and sour"
And finally. Yet another sub-brand of Ahlgrens bilar is spotted. The "sursockrade" version.

Hm, some candy anyone? I'll probably stick to the mainstream version myself, but will at least try the new alternatives. What about you?

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