tag:blogger.com,1999:blog-6480123380312839307.post4030079664426724664..comments2007-11-12T15:59:07.766+01:00Johan Myrbergerhttps://profiles.google.com/110540343778852647721noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6480123380312839307.post-6967207673828509072007-11-12T15:59:00.000+01:002007-11-12T15:59:00.000+01:00Hi Daniel,<BR/><BR/>thanks for the comment, I'll look for your post on your blog!<BR/><BR/>Somehow I do not think that the IKEA ad is a "true" Social Ad, as it doesn't have the "friend association" I had expected.<BR/><BR/>I have not looked into the details of the Beacon functionality yet, but you have probably seen the reactions so far. Eg on Lidne's blog: http://businessbydesign.lidne.com/index.php/businessdesign/blog/links_for_2007_11_09/Johan Myrbergerhttp://www.blogger.com/profile/06845165552307954066noreply@blogger.comtag:blogger.com,1999:blog-6480123380312839307.post-12868049665955723772007-11-09T20:21:00.000+01:002007-11-09T20:21:00.000+01:00Sorry about the double post, I was correcting the last link in the post. :)Danielnoreply@blogger.comtag:blogger.com,1999:blog-6480123380312839307.post-71161214741237987972007-11-09T20:20:00.000+01:002007-11-09T20:20:00.000+01:00My belief is that Fb's Social Ads be unsuccessful, just like ads in webmail and other types of ads in communications tools the user focuses on the communications features and will quickly develop a blind spot for the ads.<BR/><BR/><A HREF="http://www.businessweek.com/magazine/content/07_45/b4057047.htm" REL="nofollow">BW</A> wrote a interesting article about the issue last week, the closing paragraph with Google's Brin a insightful wrap up.<BR/><BR/>But the Facebook Beacon (although it stinks from a privacy standpoint) and the Brand info pages could become really interessting.<BR/><BR/>IMO the huge advantage of Social Networks like Fb will become apparent when brands realize that the best marketing they can have is to publicly show that they do active customer retention!<BR/><BR/>I'll blog some more about the Fb Marketing initiative next week in our blog (in swedish) at <A HREF="http://blogg.earlyoctober.se/" REL="nofollow">blogg.earlyoctober.se</A>.<BR/><BR/>Have a great weekend! :DDanielhttp://www.secondsweden.se/noreply@blogger.comtag:blogger.com,1999:blog-6480123380312839307.post-86364542201570475832007-11-09T20:18:00.000+01:002007-11-09T20:18:00.000+01:00My belief is that Fb's Social Ads be unsuccessful, just like ads in webmail and other types of ads in communications tools the user focuses on the communications features and will quickly develop a blind spot for the ads.<BR/><BR/><A HREF="http://www.businessweek.com/magazine/content/07_45/b4057047.htm" REL="nofollow">BW</A> wrote a interesting article about the issue last week, the closing paragraph with Google's Brin a insightful wrap up.<BR/><BR/>But the Facebook Beacon (although it stinks from a privacy standpoint) and the Brand info pages could become really interessting.<BR/><BR/>IMO the huge advantage of Social Networks like Fb will become apparent when brands realize that the best marketing they can have is to publicly show that they do active customer retention!<BR/><BR/>I'll blog some more about the Fb Marketing initiative next week in our blog (in swedish) at <A HREF="blogg.earlyoctober.se" REL="nofollow">blogg.earlyoctober.se</A>.<BR/><BR/>Have a great weekend! :DDanielhttp://www.secondsweden.se/noreply@blogger.com